Scaffolding master gather in xi’an to reshapes the new ecology of the development of the industry

——Record the Fifth Building Construction Support System Safety Protection Industry Development Forum

As the economy has entered a new normal, the construction industry has adjusted and transformed, and the shortcomings and problems of the building lease contracting industry have been concentratedly exposed, restricting the development of the industry. How to return to the beginning after the lead has been exhausted, and what is the future development direction of the industry? In response to these issues, the China Infrastructure Materials Leasing Contracting Association held the Fifth Construction Support System Safety Protection Industry Development Forum in Xi'an on November 8. The industry elites gathered in the ancient capital of Xi'an to check their pulses and discuss industrial development plans. This forum invited Liu Nengwen, director of the Timber Conservation Development Center, Yun Naijian, chairman of GOWE, Wang Xiangjun, chairman of Hunan China Railway Wuxin Steel Mould Co., Ltd., and Liu Hui, chairman of Tianjin Dingweigu Formwork Engineering Co., Ltd. , Sun Chenglin, general manager of Yunnan Hercules Metal Components Co., Ltd., Zhao Yuanjian, chairman of Jiangsu Yuanfa New Materials Co., Ltd., and Zhao Zongwen, chairman of Xi’an Andegu Formwork Engineering Co., Ltd., as guests, based on the industrial policy environment and The development trend of the industry, from new product application to technological innovation, from product quality management to professional contracting path practice, shared the "essence" with great reference value. This journal specially compiles excerpts from each guest's wonderful conclusions for readers.

A Company does not Look at How Fast it Expands When the Economy is Up, But How Long it Can Survive in the Downside Adversity;

Liu Nengwen: After nearly 20 years of rapid development, the building leasing and contracting industry has moved from a "growth stage" to a "mature stage". In 2015, the national building assets reached 500 million tons, an increase of 4.4 times over 2005, and an average increase of 17% in 11 years. Data higher than the growth rate of GDP and construction industry output value during the same period are evidence of the rapid development of the industry. As the economy enters a new normal, the industry has shifted from a "mature period" to an "overmature period." At this stage, the main characteristics of the industry are manifested in three aspects. At the industry level, one is reflected in the oversupply of leased materials. In order to obtain orders, the industry lowers prices and lacks a reasonable plan for the application of new products. The second is reflected in the lack of innovation and low total factor productivity. Whether it is a product or a business model, companies in the industry are more imitating, and their independent innovation capabilities are seriously inadequate. At the enterprise level, it is mainly manifested in the increase in factor costs, including labor, land rent, freight, etc., which has led to a decline in business efficiency. In the next few years, we judge that the industry will enter a period of accelerated elimination and integration. A large number of companies will be eliminated or acquired and merged. Companies will stand out and industry concentration will increase. Under this situation, it is even more necessary for entrepreneurs to maintain a calm mind and clear and rational thinking, and to steadily improve business management according to actual conditions, and find ways to survive the economic downturn. The association will also play a leading role, enhance information services, and strengthen work in four aspects. The first is to strengthen industry research and reflect demands in a timely manner. Focusing on the "VAT reform" and the promotion of plastic template NPC resolutions, we will continue to conduct research, put forward reasonable policy recommendations and implementation plans, and strive for a good policy environment for the industry. The second is to improve service levels and provide services related to industrial policies, industry trends, conferences and exhibitions, technical exchanges, information consultation, brand building, standard formulation, and financing support. The third is to give play to the leading role of the industry, summarize and promote the experience and innovations of enterprises, grasp examples and model, and promote industry transformation and upgrading. The fourth is to use the new product alliance as the starting point to ensure the quality of materials, avoid vicious competition, and achieve win-win development.

Concentrate on One Thing, Do It Well if You Want;

Liu Hui: To solve the current development dilemma, I think we must first figure out what the positioning of our industry is and what is the meaning. There are two aspects to the definition of building lease contracting abroad. One is to provide construction safety support services for the pouring of reinforced concrete, and the other is to provide a construction platform for performance facilities and industrial production. Although the industry is divided into multiple market segments, it has a common operating law, that is, leasing and contracting integrated services. By extending the service chain, it provides a full set of integrated services covering material supply, construction site management and technical services, and engineering scheme design, so that enterprises can stand at the top of the industry chain and develop in a healthy and sustainable manner. Second, we need to understand what the end user's needs are. No matter what kind of product we provide, our purpose is to help construction companies solve construction problems. It is better to make an on-the-spot investigation and understanding in the office to make a detailed work and do a good job. Our industry is clearly different from other industries, such as mechanical engineering. The technical value of excavators, elevators, tower cranes and other products has been determined by more than 90% when they leave the factory. The value of the mold base is only 40% when it leaves the factory, and the remaining 60% comes from the application and management of the construction site. To a certain extent, migrant workers have become referees in our industry. Therefore, we must unswervingly follow the path of professional contract integration, and strive to improve product application value and comprehensive service capabilities.

Use High-quality Products and Excellent Service to Win the Trust and Respect of Customers

Sun Chenglin: I think that the advantages of foreign mold base companies or joint ventures compared with domestic mold base companies are that they have a strict quality standard management system and service capabilities. The construction industry is a high-risk industry, and scaffolding to provide safe support undertakes a very important safety mission. As a European holding company, Yunnan Hercules needs to receive certification, annual inspection and training from German professional welding institutions every year. It is the strict quality management system that guarantees the quality of the products. The engineering calculations and construction plans we provide are also in accordance with European standards. In response to the domestic savage construction phenomenon, we specially invited foreign safety experts to train the cooperating labor service companies, and systematically publicize and implement the construction process and operating specifications. In addition, we send technical instructors to manage the construction site and cooperate with the project department to control the construction process. Now everyone talks about the discoloration of the ‘bowl-lock ’, which is not the case abroad. The bowl buckle was born in Europe and entered China in the 1990s. In Europe, since the advent of the bowl-lock, the details of the products have been continuously optimized and improved according to the needs of engineering construction, while the quality is strictly controlled and the construction capacity has been improved. Because of this, the bowl-lock has always maintained a strong vitality in Europe, and the scope of engineering applications is very broad.

Improve the internal strength of the enterprise and enhance the image of the industry

Zhao Zongwen: In the context of supply-side reform', we must closely follow the guidance of industrial policies, do a solid job of "three eliminations, one reduction and one supplement", adhere to professional contracting roads, product confidence, and industry confidence. Show your talents in the process of economic bottoming and rebound. Just now many entrepreneurs mentioned professional contracting. Based on their own experience, I think the path of professional contracting has not been smooth sailing. Although it is the general direction of development, everyone must be prepared to deal with difficulties. In fact, through the construction of Beijing's new airport and other large-scale projects, it can be seen that our industry's ability to provide integrated professional contracting services is very weak and cannot meet the growing needs of customers. The professional contracting model has not formed a trend in the state of the industry's development, but only a point and a partial development. As for the development problems facing the industry, I think it is prominent in the following three aspects: First, the phenomenon of improper price competition is serious. Especially after the new products came out and put on the market, everyone rushed to keep the prices down, making the rents of the new products quickly drop to a lower level. In fact, any product has a certain life cycle, and unreasonable competition will interfere with the original development cycle and ecology of the product. Like aluminum alloy formwork, the rent of the new support system has been reduced to a very low level, and there is no normal profit margin. In order to survive, many companies either cut corners and make fuss on materials; or they reduce service quality and save labor costs, which is very detrimental to the long-term development of the company. The second is weak service capabilities. At present, the business mentality of the entire industry is relatively impetuous and speculation is serious. It is recommended that companies that are aspiring to grow bigger and stronger should settle down and not be "kidnapped" by capital, and to meet the needs of customers as the starting point to strengthen their own comprehensive capacity building. Third, the development of prefabricated buildings is surging. Everyone should adjust their thinking in time and pay more attention to the policy direction.

Innovation may be ‘Court Death’, But not Innovation can Only be‘Waiting for Death’

Yunnaijian: In recent years, new products in the industry have emerged endlessly, providing diversified choices for construction and promoting the improvement of construction technology to a certain extent. In fact, whether it is a new product or a traditional product, there is no difference in itself. According to engineering differences, the comparative advantages of different products can be reflected. Therefore, innovation must not only be in product innovation, but also in business and management models. Innovation may be ‘finding death’, but non-innovation can only be ‘waiting for death’. Generally speaking, enterprise development is divided into four stages: domestic market development and growth-internationalization-multinational companies-global companies. We must have a strategic positioning, plan and then move forward, examine the industry cycle from a strategic perspective, and choose the corresponding development path according to the actual situation of the company. For companies interested in entering overseas markets, they must not only innovate, but also manage with care, because the international market rejects opportunism. Combining my own experience, I will share my understanding of management with everyone: management itself is a kind of value creation, its foundation comes from practice, its essence is not knowledge but action, and its verification lies not in logic but in results, that is, through planning. , Organization, coordination, and control create value.

Small Businesses Fight for Price,Big Companies Fight for Value

Wang Xiangjun: In 2005, China Railway Wuxin completed the restructuring of state-owned enterprises under very difficult conditions and moved from Huaihua to Changsha. After more than 10 years of development, it has become a well-known enterprise in the industry with an annual output value of 1.2 billion yuan and a tax payment of 100 million yuan. With the help of the platform of the summit forum, I will share my experience with everyone. In my opinion, the reason why Wuxin can overcome difficulties and embark on its own development path mainly grasps the two key points of talents and quality. Now the whole industry is talking about innovation. The root of innovation lies in talents. Without talents, innovation is impossible to talk about. The five new approach is to set up a management trainee system, which is included in the company’s talent training system from the beginning of college students’ graduation. Through the two strategies of providing highly competitive salaries and employee stock ownership, it has achieved a strong employee loyalty and sense of gain. Also because of the stable and efficient talent team has been rapidly developed. Now, we invest 20-30 million in innovative research and development every year to further encourage employees to play their subjective initiative and build a solid talent foundation for the development of the company. Relying on its abundant human resources advantages, Wuxin has also made considerable progress in product technological innovation and quality management. Under this situation, we have made market planning and positioning based on the company's own characteristics, mainly providing material guarantees and technical services for projects with high technical thresholds such as bridges and high-speed rail construction. There is an iron law in the company's marketing department, that is, it is determined not to undertake projects with ‘floor prices’ or ‘skip prices’. Value determines the price. Enterprises that provide high-quality services and high-quality products will naturally have high rental prices. The Chinese market is huge and there are demands of all grades. Therefore, it is recommended that companies interested in becoming bigger and stronger do not fall into the quagmire of price wars, and do their own products and services. The value of the company will eventually be reflected in the market. Small businesses struggle with price to make profits; large businesses struggle with value.

Choice is More Important than Effort

Zhao Yuanjian: Since entering the plastic template industry in 2009, the intuitive feeling of this new type of building material has been love-hate. On the one hand, plastic formwork is a green building material, and it is an ideal choice to replace bamboo and wood plywood formwork. It is of great significance for saving timber resources and promoting the development of green buildings. At the same time, China's trillion-dollar construction market is unmatched by any country in the world, and the prospects are very broad. On the other hand, due to the difference between the construction industry and the original manufacturing industry in terms of payment collection, it is difficult for enterprises to turn over funds. In addition, construction enterprises, especially construction workers, use traditional building materials inertia, which makes it difficult for plastic templates, etc. The suspicion or even rejection of new products makes plastic template companies face greater difficulties in product promotion and application. In order to solve the promotion problem, Yuanfa changed its original business model, developed secondary distributors, gave full play to its own technical advantages, steadily performed product R&D and production, and outsourced marketing to more competitive institutions. After several years of running-in, the sales of plastic templates have increased substantially, with an average annual growth rate of 300%. For the majority of formwork and scaffolding enterprises, positioning themselves well and giving play to their comparative advantages is the key to forming core competitiveness, and choice is often more important than effort. I hope that everyone will not only get your head down to pull the cart, but also look up at the road.

Postscript: The Fifth Building Construction Support System Safety Protection Industry Development Forum invited industry entrepreneurs to deeply analyze hot issues in the industry, and a "brainstorming whirlwind" was blown at the venue, which achieved the strengths of everyone and the wisdom of the industry. The purpose of the industry think tank. At the same time, a platform for industry exchanges of experience, results, mutual learning, and common development was built, providing participants with a lot of valuable reference information.